Tips for Finding the Best Exhibition Stand Contractor
Having made the decision to showcase your business at an exhibition you now need to decide where to source your stand from. An exhibition stand can be a significant investment for a small business so it’s important to make the right decision. You want to stand out from the crowd and attract as much attention as possible at the show, so how do you choose the right company to design you the best stand? With different companies offering so many different options and deals for businesses it can be a bit of a minefield trying to work out which one is suitable for your needs and requirements.
Here are some things to look for in your supplier:
You want to make sure you are going to get a high-quality stand from a reliable company. Pick someone who has been in the business a long time and therefore has the knowledge and experience to produce the stand you want. You need to know that they are in a sound financial position and will not suddenly go out of business leaving you with a half-built stand. You may want to make alterations to your stand in the future so you need to know that the company will still be trading. Ask to see their credit report, any reputable company should be happy to share this. The pandemic has left many companies in perilous financial positions so it is important to pick a contractor who is financially stable.
Pick a Full-Service Supplier
It is not uncommon for exhibition stand contractors to outsource elements of the design and build of exhibition stands. This not only adds extra costs but also takes away control of the process. As you have no control over this or even any idea about the people who have been hired for these very important tasks it means you have no idea how good or reliable they will be. How can you be sure they are up-to-the job?
Other things that tend to get subbed out by exhibition companies are services such as stand transportation and installation etc. This could not only prove to be more expensive as they will probably put a mark-up on the hire prices, but it also risky. How do you know they will deliver on time? It is important you know exactly who is accountable for each area of your exhibition project, which is why we strongly advise against using any company that will outsource any exhibition services.
To make sure this doesn’t happen to you, ask any potential contractor if the key functions such as CAD and graphic design, graphics production, stand manufacture, project management, transportation, and installations are all done by their own team. If they have to answer “no” then it means they are not in full control of your exhibition stand project. If they are not in control then you will be reliant on the competence of the people they have subcontracted.
Source a Re-Useable Stand
Many contractors offer custom-built stands made from traditional materials like wood and plastic, requiring teams of contractors to build and dismantle. These might be touted as re-useable, but the reality is that they will never look as good once they have been dismantled and rebuilt so chances are you will have to bin them after the show and start again. These stands are expensive and unsustainable.
If you plan to attend more than one show it is far more economical to source a custom modular stand. A modular exhibition solution is made up of different modules or elements that can be linked together to create different sized and shaped structures. This gives you the flexibility to re-use your stand and reconfigure it for future events. Pick a supplier who will assist you in the reconfiguring of your stand to fit different spaces. A good exhibition contractor should help you assemble your stand in house prior to the exhibition and show you how it can be altered to fit a different space.
Look for Client Testimonials
Any good exhibition company should be able to provide you with genuine testimonials from previous clients who are happy to endorse them. Reading reviews from past customers is, by far, one of the best ways to judge the level of service a company can offer, as well as the quality of their exhibitions stands.
Research the exhibition stand contractor online. Look at not only the reviews on their website, but also those on the internet. Check sites such as Trustpilot - as this is an open platform where customers can submit their reviews about a company, without their words being edited or prohibited, you can be confident it is a reliable source of customer feedback.
Ask to see examples of the contractor’s work, any reputable company should have a showroom where you can see the quality of the stands in the flesh. If you are attending an exhibition or trade show, look for the most eye-catching stands and ask who supplied them.
Possibly one of the most important aspects of an exhibition stand is the design. You want to stand out from the crowd and draw as much attention as possible. Poorly designed stands with too much text, poor lighting and badly chosen graphics have a detrimental effect on a business and the way it is perceived.
Any reputable exhibition stand contractor should go through the design thoroughly with you. Designing large format graphics is a specialist technique. Before you choose your exhibition stand contractor, make sure you have seen a portfolio of designs and finished projects that they have worked on. Show them examples of stands that you like and explain what kind of features that you are looking for. We offer free design visuals before you commit to using us.
Buying an exhibition stand is a significant investment so it is important to do your research thoroughly. Choose a company that has been in business a long time who can be relied upon to supply you with a high quality, re-useable, sustainable stand. We have over 20 years’ experience in the business, you can see by our testimonials that we are a reliable company producing high quality, custom modular stands. For help with your stand, and free visuals, simply call 0800 019 2141 or email firstname.lastname@example.org.