How to organise your next exhibition stand


So, you’ve booked the space at a trade show and now you need to sort out an eye-catching stand that will wow visitors and have them flocking to your booth.  But how do you go about it?  Here we have a quick guide on how to organise your next exhibition stand.

1. Choose the type of stand you want

The type of stand you choose will depend on the space you have booked and your budget.  Exhibition stands fall into 4 categories:

  • Pop-up exhibition stands – these are the most economical option. They consist of roll out banners or basic frames and graphics displaying your branding and messaging.  They are easily assembled by one person and simple to pack away and store.  Another option, if you have booked a shell scheme package is to have graphic panels fixed to the walls of the booth.  These options, whilst economical, may not draw much attention.
  • Modular exhibition stands– Modular stands are a bit more substantial than pop-up stands. They consist of a number of frames that link together and are then covered in graphic panels.  They are easy to assemble without specialist tools or contractors and easy to store.
  • Custom modular exhibition stands – For a more bespoke exhibition stand, and to really make an impact, a custom modular stand will give you the presence with all the benefits of a modular stand.  It is a reusable system and also 100% reconfigurable. This means you can use it at every event and adapt the shape of it to suit your needs. What makes this type of stand better than its basic counterparts is the design. A custom modular exhibition stand can be built to your specs, for any floor space - shell scheme and space only.  It allows you to build a bespoke product display into your exhibition stand, use seamless floor to ceiling graphics, lighting, and audio-visual equipment to attract attention.
  • Custom-built exhibition stands – These are the top of the range; custom exhibition stands built by teams of contractors for a particular event. They are not easily reusable so don’t represent a sustainable option.  They are also expensive and cannot be self-built.

2. Choose your exhibition stand contractor

Once you have decided on the type of stand you want you can choose the exhibition stand builder best suited to provide it.  Look at what they specialise in - if you want a modular stand there is no point approaching a contractor who specialises in custom-built stands.  You want reliability and experience so it’s worth picking someone who has been in the business a long time. 

Make sure they take care of everything in house – if they sub out the design or transportation this will add to the cost.  Ask to see testimonials, any good exhibition contractor should be able to provide these and look for reviews on the internet. 

3. Finalise the 3D design of your exhibition stand

By now you would have selected your exhibition stand contractor so it is time to finalise the stand design.  Your exhibition contractor will be able to provide advice and recommendations based on their previous experience of designing stands.  You may want to include additional features like literature holders or back-lit display cabinets for your products. 

Consider whether you will want AV equipment on your stand, this is a good way to engage visitors.  If so, you will need to factor in where on your stand the equipment will go and how it will be fixed.

Adding height to your stand is a great way to stand out amongst the competition.  High-level branding really makes a bold statement about your business. By towering above your competitors, you will not only look superior but will catch the eye of attendees when they enter the exhibition hall.  In addition, adding movement in the form of a rotating header can also attract attention.

Don’t forget to include lighting – although the exhibition hall will be brightly lit, having additional lighting on your stand really highlights your branding and focuses attention on specific areas of the stand.

Think about including a photo floor, this can really enhance the look of your stand, giving a much better finish than simple carpet tiles.

4. Graphic Design

Sorting out the graphic design of the stand panels is time consuming so make sure you allow plenty of time to get the result you want.  The graphic designer will have plenty of experience so will know what will work and what won’t.  Go for large scale imagery and text, it needs to be visible across the exhibition hall. 

Don’t include too much text, no one will read it and it will make the stand look too busy.  Allow plenty of blank space for a clean look and consider the furniture on the stand – you don’t want to be blocking your main message with tables and chairs.

5. Sign Off

This is the final stage of the process when you have achieved the design of the stand you want.  If you plan to build the stand yourself at the exhibition, make sure your contractor demonstrates how to do it and shows you the stand fully built.  Otherwise, you could have a challenging start to the trade show.

Hopefully, this has helped explain the process of organising an exhibition stand.  For help with your next trade show call us on 0800 019 2141 or email

Bespoke Design With Your Branding