How Much Does an Exhibition Stand Cost?
How Much Does an Exhibition Stand Cost?
This is a question that we get asked a lot, how much does an exhibition stand cost? This is a tricky question to answer as it depends on the type, size and style of stand that you want. So instead of asking how much it will cost you should really ask yourself how much you want to spend. An exhibition stand can cost anywhere between £200 and £20,000+ depending on what you want. You have to strike a balance between your budget, how much you want to stand out and your potential return on investment. It is also important to consider how often you plan to exhibit. If you are new to it and plan to go to only one show, hiring a stand is probably the best option or buying a basic pop-up. However, if you have multiple shows planned, purchasing a modular/custom modular stand that you can re-use for every show will be a good investment.
Types of Exhibition Stand
The cheapest option for an exhibition stand is pull-up banners which are simply pulled open. They start at £130 each so provide a very economical way of displaying graphics. However, they will not draw much attention in a busy exhibition hall.
Pop-up stands are simple aluminium frames which pop open and fix together. PVC or fabric graphic panels are then hung on them. These typically cost between £600 and £1000 so provide a good starter option for exhibiting. They have the additional benefits of being easily assembled and stored. However, they may still make it difficult to stand out from the crowd.
Modular stands provide a more elaborate self-build option. They consist of a variety of panels displaying graphics and cost between £2000 and £10,000 depending on the design you want. Modular stands allow of a more bespoke look than basic pop-ups so provide a good, relatively economical option. They bridge the gap between pop-up and custom built for new exhibitors or those on a budget.
Custom Modular Stands
For a more bespoke look to your stand, and to really make an impact, a custom modular stand will give you the presence with all the benefits of a modular stand. It is a reusable system and also 100% reconfigurable. This means you can use it at every event and adapt the shape of it to suit your needs. What makes this type of stand better than its basic counterparts is the design. A custom modular exhibition stand can be built to your specs, for any floor space - shell scheme and space only. It allows you to build bespoke showcases into your exhibition stand, use seamless floor to ceiling graphics, lighting, and audio visual equipment to attract attention. A custom modular stand will cost between £5,000 and £20,000 depending on the features you want.
Custom Built Stands
At the top end are custom built stands. These are typically constructed by teams of contractors and made from traditional materials like wood and metal. They are difficult to store and re-use but do make a big impact. The cost for one of these would be £10,000+ and many are discarded after the show, making this an unsustainable option.
Other Costs to Consider
Other than your stand, booking the floorspace is the next major cost to exhibiting. Prices vary from show to show but are typically £300 - £350 per square metre. You should allow a third of your budget to cover the floorspace, spend a third on the stand and leave a third for other expenses.
You will need electricity to be run to your stand to power lights and any audiovisual equipment. This is usually done by the exhibition organiser’s contractors. A typical stand will need at least 3 sockets which cost around £120 each.
It is a good idea to hire some furniture for your stand so that visitors have somewhere to sit and discuss your products with you. Renting a standard bar stool costs around £50, and a table will cost you £100. To hire three stools and a table you are looking at an average of £250.
Hiring audiovisual equipment allows you to demonstrate your products in a different way and provides another means to interact with visitors. It can really draw attention to your stand. Renting a 40” TV will typically cost £250 - £300 for a show.
You will need to budget for staff travel expenses with train fares/petrol of £50 - £100 each and hotel rooms of £200+ each. You will need at least 3 people to man a stand to allow for breaks.
Exhibition halls tend to have poor mobile phone coverage so creating a WiFi hotspot is a great attraction for guests and may be useful for taking leads and demonstrating products. It will cost around £500 to hire a hub but this will vary from show to show so check with the exhibition organiser.
It is a good idea to allocate some of your budget to pre-show marketing. Contacting all existing and potential customers to let them know about your attendance at the show is a good way to set up meetings. Advertising in the show catalogue will cost from £200 upwards.
Handing out branded merchandise is a good way to draw visitors to your stand, everyone loves a freebie! Pens are cheap but you will be one of many. Try to come up with something useful like a mouse mat or memory stick. Expect these to cost £2 - £5 each if you buy in bulk.
The cost of an exhibition stand will depend on the features you want, the size and the style. We recommend allocating a third of your budget to renting the floorspace, a third to designing your stand and a third to other expenses like travel, marketing, electrics and WiFi. There are ways to cut the cost of exhibiting, read our guide here.
Don’t be afraid to discuss your budget with your designer. You don’t want to end up with an amazing stand that you can’t afford. Trust their expertise, if you have £10,000 to spend then tell them so they can advise on the best way to spend it. Just because your budget isn’t huge it doesn’t mean that you can’t maximise the impact you have at your next show. You just have to pick the best designer.
For help designing your next stand call us on 0800 019 2141 or email firstname.lastname@example.org.