For most, the primary reason for exhibiting at a trade show is to gain new leads. The opportunity to speak to prospects in buying mode is one of the main benefits of an exhibition. Studies show that 92% of trade show attendees said their main reason for attending was to see new products on offer and 81% of those attending had purchasing power.
The trepidation some business owners feel at the prospect of exhibiting comes down to cost. In a time where you can technically advertise for free on social media (not as easy as it looks), why commission a contractor to build a large structure with limited applications? Surely this money could be better spent elsewhere?
The NEC in Birmingham is the UK’s largest exhibition centre. It contains 20 interconnecting halls covering 2,000,000 sq. ft. of floor space. As well as exhibition halls, the venue offers 34 specialist conference and meetings suites. They also have the Resorts World Arena on site, with a capacity of 15,685. The venue records the highest ticket sales of any arena venue in the UK. Key events hosted here include Crufts and the British International Motor Show.
Some companies get so caught up in the glitz of exhibitions that they forget why they came in the first place — to secure leads. Yes, eye-catching visual design is crucial, but it’s only groundwork to be laid so that the real business of obtaining leads can take place.
At an exhibition, or on the telephone, you will only get a few minutes to make a good first impression. Perfecting your sales pitch is vital to grab a visitor’s attention in those initial minutes of contact.
There’s no point in exhibiting if you’re not trying to make a lasting impression. And while the stand itself will be the main visual draw, the flooring will be noticed, if only subconsciously. Sure, you can go ahead and let the organiser pick your carpet’s shade of mental asylum grey — it will incur no additional cost.
If you are new to exhibiting you are probably wondering whether to hire or buy an exhibition stand. The stand will probably make up the bulk of your event budget so it’s important to consider this carefully.
Welcome to another edition of our guide to planning an exhibition. In previous weeks we have covered organising your stand, preparing for the event part 1 and part 2, your exhibition stand checklist and final venue arrangements. This week we will cover your pre-show marketing. This is an essential part of preparing for an exhibition so it is important to allow enough time to do it.
Planning an exhibition is a lengthy process with a lot to consider which is why we’ve broken it down into smaller chunks that are easier to take in.
The final weeks and days before an exhibition can be quite stressful. Remembering everything you need to do and take can be hard work. To make life easier we have put together a free exhibition stand checklist which you can download here. This goes through all the last minute preparations and everything you need to take. Ticking off all the boxes on this checklist should make your final preparations run a lot more smoothly.