Capturing qualified leads is one of the main reasons to exhibit at a trade show or exhibition. Here we outline some exhibition lead capture strategies and the best apps to automate the process.
An exhibition stand can be a significant investment for a small business so it’s important to make the right decision. You want to stand out from the crowd and attract as much attention as possible at the show, so how do you choose the right company to design you the best stand? With different companies offering so many different options and deals for businesses it can be a bit of a minefield trying to work out which one is suitable for your needs and requirements.
This is a question that we get asked a lot, how much does an exhibition stand cost? This is a tricky question to answer as it depends on the type, size and style of stand that you want. So instead of asking how much it will cost you should really ask yourself how much you want to spend.
Attending an exhibition can bring many benefits – direct sales, visibility within your industry, the opportunity to network – but it can be a costly activity. Budgeting for an exhibition isn’t always easy, there are many costs involved – the space, your stand, promotional items and staffing costs can all add up.
Large format graphic design is the key to standing out from the crowd at an exhibition. You want to create something that is eye-catching to visitors and draws them in from the moment they enter the show.
When you decide to book a space at an exhibition, the first thing you will be asked is do you want to book a shell scheme or space only. So what’s the difference? There is no ‘best’ option, each type has its advantages and disadvantages, the choice you make will depend on your budget, timeframe and goals for the exhibition.
Attending a trade show or exhibition is a great way to boost your brand awareness and generate leads for your business. Showcasing all that your company has to offer in a room full of potential customers creates a unique opportunity that should be taken advantage of. But exhibiting is also a significant investment in terms of time and money. So how do you ensure it is successful?
Here are some of the most common exhibiting mistakes to avoid:
Exhibitions have traditionally generated a lot of waste – custom-built stands are often just discarded at the end of the show and built again from scratch at the next one. This is very wasteful so how can we improve the environmental impact of exhibiting and have a sustainable exhibition stand?
Exhibitions and trade shows provide a great way to interact with your potential customers face-to-face and generate qualified leads. But in a hall full of other companies all vying for business how do you stand out from the crowd?
Here are some of our recommendations:
Choosing the right type of exhibition stand can be the difference between a successful event and not achieving everything you hoped for. You want to stand out from your competitors and attract as many visitors as possible. The stand you choose will depend on your budget, the space you book and how often you intend to exhibit.