Attending a trade show or exhibition is a great way to boost your brand awareness and generate leads for your business. Showcasing all that your company has to offer in a room full of potential customers creates a unique opportunity that should be taken advantage of. But exhibiting is also a significant investment in terms of time and money. So how do you ensure it is successful?
Here are some of the most common exhibiting mistakes to avoid:
Exhibitions have traditionally generated a lot of waste – custom-built stands are often just discarded at the end of the show and built again from scratch at the next one. This is very wasteful so how can we improve the environmental impact of exhibiting and have a sustainable exhibition stand?
Exhibitions and trade shows provide a great way to interact with your potential customers face-to-face and generate qualified leads. But in a hall full of other companies all vying for business how do you stand out from the crowd?
Here are some of our recommendations:
Trade shows can provide a great opportunity to build your brand and reach out to new customers. But choosing the right trade show and then the best booth location can really affect the return on investment. You want to make sure you stand out from the crowd and draw as much attention as possible. Choosing the best spot means booking early as it will be done on a first come first served basis.
When you book your exhibition stand you’ll have the choice between a shell scheme booth or space only. Space- only is that, literally an empty space. But a shell scheme booth is a display package that usually includes stand walls, lighting and carpet.
This option is typically popular with first-time exhibitors or those with a tight budget. These booths are clustered together in rows separated by partition walls. It’s a practical solution allowing more exhibitors to exhibit in one area.
As you can imagine having booths huddled so closely together could make it difficult to stand out. Since a shell scheme is essentially a blank canvas, here are some helpful tips on how to get your shell scheme to look good.
Businesses choose to exhibit because it provides the ideal opportunity to interact with prospects. It’s a chance to present your business at an industry focused event. Decision makers are guaranteed to be in attendance, so there’ll be ample opportunity to sell your products to those with business authority.
But for everything to be a success, you’ll need a solid exhibition strategy. From initial stand booking right through to event finish. With so much on the line you’d want to be aware of some of the most common exhibiting mistakes. Avoiding them could mean the difference between a successful show and a disappointing one.
Trade shows are vital marketing events for many businesses. Whether you’re an established business or just starting off, the objective remains the same. Get your brand and products seen, generate leads and build client relationships.
Even in this digital age, nothing can beat direct communication. Face-to-face meetings still hold the upper hand. But to get these conversations started, you’ll need to tackle the first hurdle. And that’s getting people to your booth in the first place.
With all your competitors around you, an eye-catching exhibition stand is a must. It’s an extension of your brand and for people to walk past without a second glance would be an insult. Not to mention crucial missed opportunities.
The answer to this? Design features that will attract people to your booth. With years of experience, Black Robin Exhibits brings to you the top five winning exhibition stand ideas.