Blog

Trade Show Marketing Budget

Like any marketing activity, for a trade show to be a success and generate a decent ROI (Return on Investment), it requires careful planning. Setting a proper budget is part of that planning process. To help you with this we have put together a free exhibition budgeting tool which you can download here. This should help you allocate your budget and take all the necessary costs into account.

How to Book Your Next Exhibition

Exhibitions present a unique opportunity to showcase your products and company, raise awareness of your brand and network with industry peers. Unlike most marketing activities, trade shows give you the exciting opportunity to interact with your audience face-to-face and build lasting and more powerful business relationships, so go all out and make sure you make the most out of it. There is an exhibition for almost every interest – from cars to weddings to vaping – so choosing the right one for your business is vital.

Free Exhibition Planning Template

Planning for an exhibition is a lengthy process, there are multiple things to organise and take into consideration in order to maximise the exhibition’s ROI (Return on Investment).  To help you plan we have put together an exhibition planning template which you can download here for free. This will take you through all the stages of planning for a show, ensuring that you don’t forget anything. 

A Guide to Exhibition Lead Capture

Capturing qualified leads is one of the main reasons to exhibit at a trade show or exhibition. Here we outline some exhibition lead capture strategies and the best apps to automate the process.

Tips for Finding the Best Exhibition Stand Contractor

An exhibition stand can be a significant investment for a small business so it’s important to make the right decision. You want to stand out from the crowd and attract as much attention as possible at the show, so how do you choose the right company to design you the best stand? With different companies offering so many different options and deals for businesses it can be a bit of a minefield trying to work out which one is suitable for your needs and requirements.

How Much Does an Exhibition Stand Cost?

This is a question that we get asked a lot, how much does an exhibition stand cost?  This is a tricky question to answer as it depends on the type, size and style of stand that you want.  So instead of asking how much it will cost you should really ask yourself how much you want to spend. 

Top Exhibition Budgeting Tips

Attending an exhibition can bring many benefits – direct sales, visibility within your industry, the opportunity to network – but it can be a costly activity. Budgeting for an exhibition isn’t always easy, there are many costs involved – the space, your stand, promotional items and staffing costs can all add up.

Tips for Large Format Graphic Design

Large format graphic design is the key to standing out from the crowd at an exhibition. You want to create something that is eye-catching to visitors and draws them in from the moment they enter the show.

Shell Scheme vs. Space Only: What’s the Difference?

When you decide to book a space at an exhibition, the first thing you will be asked is do you want to book a shell scheme or space only. So what’s the difference? There is no ‘best’ option, each type has its advantages and disadvantages, the choice you make will depend on your budget, timeframe and goals for the exhibition.

Most Common Exhibiting Mistakes

Attending a trade show or exhibition is a great way to boost your brand awareness and generate leads for your business. Showcasing all that your company has to offer in a room full of potential customers creates a unique opportunity that should be taken advantage of. But exhibiting is also a significant investment in terms of time and money. So how do you ensure it is successful?

Here are some of the most common exhibiting mistakes to avoid: