If you are new to exhibiting you are probably wondering whether to hire or buy an exhibition stand. The stand will probably make up the bulk of your event budget so it’s important to consider this carefully.
Welcome to another edition of our guide to planning an exhibition. In previous weeks we have covered organising your stand, preparing for the event part 1 and part 2, your exhibition stand checklist and final venue arrangements. This week we will cover your pre-show marketing. This is an essential part of preparing for an exhibition so it is important to allow enough time to do it.
Planning an exhibition is a lengthy process with a lot to consider which is why we’ve broken it down into smaller chunks that are easier to take in.
The final weeks and days before an exhibition can be quite stressful. Remembering everything you need to do and take can be hard work. To make life easier we have put together a free exhibition stand checklist which you can download here. This goes through all the last minute preparations and everything you need to take. Ticking off all the boxes on this checklist should make your final preparations run a lot more smoothly.
This is the final part of our how to plan an exhibition guide. In previous weeks we have covered how to book your next exhibition, how to set your budget, how to organise your stand and how to start preparing for the event.
Attending a trade show or exhibition takes a lot of event planning, we recommend starting at least 6 months before the event in order to book the best space and organise an exhibition stand. Here we have part 3 of our exhibition planning guide. Last week we covered how to organise your exhibition stand, this week we look into how to prepare for your exhibition by covering the following points; setting goals, selecting and training your staff, promotional items and arranging meetings with existing customers. These are just some of the things you need to consider when planning an event.
So, you’ve booked the space at a trade show and now you need to sort out an eye-catching stand that will wow visitors and have them flocking to your booth. But how do you go about it? Here we have a quick guide on how to organise your next exhibition stand.
Like any marketing activity, for a trade show to be a success and generate a decent ROI (Return on Investment), it requires careful planning. Setting a proper budget is part of that planning process. To help you with this we have put together a free exhibition budgeting tool which you can download here. This should help you allocate your budget and take all the necessary costs into account.
Exhibitions present a unique opportunity to showcase your products and company, raise awareness of your brand and network with industry peers. Unlike most marketing activities, trade shows give you the exciting opportunity to interact with your audience face-to-face and build lasting and more powerful business relationships, so go all out and make sure you make the most out of it. There is an exhibition for almost every interest – from cars to weddings to vaping – so choosing the right one for your business is vital.
Planning for an exhibition is a lengthy process, there are multiple things to organise and take into consideration in order to maximise the exhibition’s ROI (Return on Investment). To help you plan we have put together an exhibition planning template which you can download here for free. This will take you through all the stages of planning for a show, ensuring that you don’t forget anything.