To finish off your stand, well you may want to source furniture to fit in it. This can either be hired from the show organiser, or you can source it yourself. If you plan to buy furniture so that you can use it again, make sure it is portable enough to transport and store in between shows.
You probably have a Health and Safety Policy for your workplace, but are you aware that this needs to extend to your exhibition attendance? Exhibitions are hazardous environments and are considered miniature workplaces, so it is vital that you conduct a thorough risk assessment to protect you, your staff and visitors.
Exhibiting at a trade show can bring in many benefits to a business, from increased brand awareness to generating qualified leads. But it is also a significant investment in time and money for a small business.
The Tradeshow Access Programme (TAP) provides funding for some businesses to exhibit overseas. It is a UK Government funded scheme which applies to certain trade shows and conferences.
So you’re planning to attend an exhibition and need to source a stand? Maybe you’re wondering what type you should get? Choosing the right exhibition stand can make or break an event.
Trade shows offer a unique opportunity for face-to-face marketing. Nowhere else puts you in front of a captive audience of potential customers, all looking for products like yours.
If you are attending your first exhibition, you will need to know how to assemble your exhibition stand. If you have purchased a simple modular or pop-up display, this is straight-forward to do yourself.
An exhibition event brings together businesses and individuals from within a specific industry with the purpose of showcasing products or services and building relationships. Exhibitions can range from small, niche, local events to large, international trade shows. They take place in conference centres, exhibition halls and hotels across the country.
Exhibiting at a trade show can be a fairly significant investment for a small company – you have to pay for the space, buy or hire a stand and then there are all the ancillary costs like electricity supply, promotional items and hotels for staff – it all adds up. But the benefits of exhibiting can be huge, it can bring in large numbers of qualified leads and really boost your brand recognition.
It has been a tough year for business events, with all live events cancelled or postponed due to the pandemic, virtual events have taken over. Whilst virtual events have their uses, nothing beats the chance to network and mix with others in the industry. However, with restrictions being lifted, business events are set to return this autumn, which is great news for both exhibitors and visitors.